Market Cross View

THE COMPREHENSIVE ANALYSIS OF THE EFFECTIVENESS
OF MARKETING COMMUNICATIONS

Market Cross View (MCV) — is the high-technological information system which has a wide range of instruments for conducting researches. The system is flexible in processing big data from various sources interactively.

MCV — is the analytical product which integrates various data: sales, promotions, prescriptions, advertising, pricing, penetration. The financial data and the effectiveness of marketing communications can be easily and promptly assessed through the system.