Multichannel marketing


Call Reps: visits over the phone
Mailing to the addresses
Online platform for training and conducting surveys
SMS, E-mail and Viber mailing
Key benefits of multichannel marketing:
  • Increase of the coverage of doctors and pharmacists on the territories which are covered or still uncovered by MR;
  • Increase of the frequency of contacts with the target audience;
  • Expanding of the number of promotion channels while reducing F2F promotions.

Our key benefits:

  • Proxima develops and implements a multichannel communication strategy for the promotion among doctors and pharmacists;
  • Professional conduction of visits over the phone using our own call-center where the operators have medical background;
  • Implementation of an integrated approach by using postal / electronic / SMS -mailings and online portals.