PromoTest — Monitoring of promotion activity of the pharmaceutical companies.
PromoTest is conducted among doctors and pharmacists on monthly basis in big cities of Russia. Analyzed indexes – calls of medical representatives, conferences, advertising and other most influential promotion channels.
RxTest — Audit of doctors’ prescriptions.
RxTest is an audit of medical prescriptions in the context of prescribed brands, specialties, diagnosis, co-morbidities and patients’ portraits. The research is conducted on monthly basis among doctors from policlinics and hospitals of 17 specialties in big cities of Russia.